SEO Copywriting, or search engine copywriting, is the art
of combining the right search terms relevant to your product or
service, with the right math - the algorithms used by Google,
MSN, Yahoo!, etc.
SEO Copywriting is a combination of art (the words) and
science (the math) resulting in website copy which produces
actual, not perceived results. Knowing the "math" and
"structure" preferred by the search engines is the first
component to successful SEO copywriting.
Knowing what keywords your audience is searching for, and
which keywords are making your competition succeed is crucial.
Forget about what YOU think -- it doesn't matter and no one
cares! Use a comprehensive analysis tool like Web CEO http://www.webceo.com/cgi-bin/go/clickthru.cgi?id=chrisconl
to strategize and track your results.
Divide your keywords up into three tiers, write them out
in three separate columns if you have to and see which
individual words "piggyback" on each other. Follow the
searcher's behavior, combine terms, go against the grain when
copywriting for SEO.
For example: You want visitors seeking "Google Page Rank"
You begin the process:
(1) Keyword Research
(Keyword Set, # of Daily Searches,Competition - # of indexed
pages)
Google Page Rank,
Christopher Conlan is Managing Director of Kaboodle Ventures http://www.kaboodleventures.com a SEO Specialist located in Scottsdale, Arizona, and proud father of Jack! Visit his website http://www.kaboodleventures.com/seo_reports for SEO Tools for Webmasters, SEO Reports, and more.
