By By Michael Murray, VP Of Fathom SEO
Even the best of intentions can go awry without carefulattention to details and expectations. We’ve tested thesemethods out and they work.
1. Get it in writing. Define the service scope in detail(i.e. we’ll research keywords and optimize these pages withapproved search phrases for this long).
2. Return phone calls. That goes both ways. If theconsultant needs some feedback, don’t wait three days. If theclient calls, don’t wait three hours. It doesn’t sound fair, butit makes sense. Consultants need help, but clients deserve moreattention (prompt responses).
3. Don’t overwrite changes. SEO consultants can easilyoverwrite source code if they’re not careful. Web site ownerssometimes overwrite the very optimization steps a consultant putin place. Talk to each other and work out protocols to avoidthese problems.
4. Return e-mail messages. Like phone calls, e-mailmessages deserve a quick response. Hitting “reply” is easierthan picking up a phone and dialing a bunch of numbers. Clientsand consultants shouldn’t let a day go by without a response.
5. Own up to mistakes. Painful and embarrassing as it is,admit mistakes. They can include failing to return a phone calland poor communication in a written report. If you mess up –whether it’s getting some data columns in the wrong place orplacing the SEO consultants META data in the wrong spot, justacknowledge the mistake and move on. We’re human. Things happen.
6. Don’t switch domain names. If you sign up with an SEOconsultant, don’t start with one domain and then get a notionabout introducing a new one. It throws the whole program offtrack.
7. Don’t change your page names. If you have a pagecalled newproducts.asp, don’t change it to new-products.htmlafter the SEO program begins. The change will just confusesearch engine spiders and hinder or delay high rankings. 8.Don’t insert “alt” tags after the SEO program begins. ”Alt”tags with images are for search engine consultants to manage.They’re in the best position to know when “alt” tags might beappropriate. If you add them on your own, you may ruin thedelicate balancing act SEO consultants perform with many pagefactors.
9. Avoid altering page title tags. If an SEO consultanthas a title tag strategy you approve, don’t go back in a weekand change it. Some pages can work with a company name in thetitle tag, others won’t.
10. Keep an open mind. Clients and consultants both needan open mind as creative ideas and approaches are expressed. Aclient may suggest something unethical, but the consultantshould gently steer them away from the tactic. If a consultantfinds a useful way of introducing a links directory on the Website, give it some thought. Just because your Web site lacks adirectory doesn’t mean it can’t support one. How can you havereciprocal links without one
Article Source: www.ArticlesBase.com
