By Oksana Savaryn
At least 85% of people looking for goods and services on theInternet find websites through search engines such as Google,Yahoo, and MSN. The idea of optimizing your pages for highsearch engine rankings is to attract targeted customers to yoursite who will be more than likely to make a purchase. The higheryour page comes up in search engine results, the greater thetraffic that is directed to your website. That's what searchengine optimization is about.
You can immerse yourself in all the technical informationavailable online to figure out how to optimize your web pages toachieve higher rankings. Or you can look at a few simple itemson your pages, make some small adjustments, and most likely seeimproved rankings quite rapidly. The first item you shouldexamine is the title bar on your homepage.
The title bar is the colored bar at the top of the page.Look at the words that appear there when you access your homepage. To increase search engine rankings, the words on yourhomepage's title bar should include the most important keywordsor phrases, one of which would include your company name.
Then click on all your links and examine the title bars on thepages you access. Each title bar on every single page of yoursite should contain the most important keywords and phrasestaken from the page itself. However, avoid very long strings ofkeywords, keeping them to six words or less. Avoid repeatingkeywords more than once in the title bars, and make sure thatidentical words are not next to each other.
The next item to put under your microscope is your websitecontent. Search engines generally list sites that containquality content rather than scintillating graphics. The text onyour site must contain the most important keywords - the wordsthat potential customers will be typing into search engines tofind your site.
Aim to have around 250 words on each page, but if this is notdesirable due to your design, aim for at least 100 carefullychosen words. If you want to achieve a high ranking on searchengines, this text is essential. However, the search enginesmust be able to read the text, meaning that the text must be inHTML and not graphic format.
Lastly, we come to the issue of link popularity. This isa factor that is extremely important in terms of search enginerankings. Almost all search engines use link popularity to rankyour website. 21:59 08.06.2005is based on the quality of thesites you have linked to from your links page.
If you visit Google and type in "link:" (without thequotations) followed by your site address (no space after thecolon), you will be shown the sites that are linked to your siteas per Google. Example link:www.yoursite.com. Note thatsearching link:yoursite.com will return different results thansearching link:www.yoursite.com . To find your site's linkpopularity on other search engines search the phrase "free linkpopularity check" and try one of the many link popularity toolsavailable on the Web.
If you find that there aren't many sites linked to yours, orthat the sites that are linked have low search engine rankings,you need to start promotion campaign. Filling blogs / wwwboards/ message boards with your articles and link is one of the bestways. It directs more quality traffic to your website.
We automated this process - filling hundreds of blogs is like aone button click with our product -
Search engine rankings are extremely important for a successfulInternet marketing campaign. Before you go out and hire a searchengine optimization company, try taking some of the simple stepslisted above, and see if you can't boost your rankings yourself.Don't ever ignore this all-important factor in Internetmarketing. Remember, the higher your search engine ranking, themore quality customers will be directed your way
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