By Sandra
Keyword stuffing: Packing long lists of keywords and nothingelse onto your site will get you banned eventually. Don’t do it.There is a right way to put keywords and phrases on your site.
Invisible text: This is putting lists of keywords in white texton a white background in hopes of attracting more spiders. It’sconsidered unethical, and you shouldn’t do it.
Doorway Pages: A doorway page is basically a “fake” page thatthe user will never see.
It is purely for search engine spiders, and attempts to trickthem into indexing the site higher. These should be avoided atall costs. Black Hat SEO is tempting; after all, these tricksactually do work, temporarily. They do end up getting siteshigher search rankings; that is, until these same sites getbanned for using unethical practices. It’s just not worth therisk. Use efficient search engine optimization techniques to getyour site ranked higher, and stay away from anything that evenlooks like Black Hat SEO.
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