By Sandra
Search engine optimization inindia, or SEO, is the practice of making your sitesearch-friendly both to search engines and searchers. There arefive common mistakes that people tend to make when beginning tooptimize their sites for search engines.
1) Lack of Targeted Keywords and Phrases A lack of targetedkeywords and phrases can make or break your site. When asearcher goes to a search engine or directory and types in akeyword or keyword phrase that you would like to be found for -but you don't have these particular keywords and phrases on yoursite - then that searcher will most likely not be able to findyou. 2) Poorly Written Content Site content is the absolutenumber one draw for both search engine spiders and searchengine/directory users. If your content is badly written, isnever updated, or is not relevant to what you want to be foundfor, than your site is neither search engine friendly oruser-friendly. In addition, your content absolutely must havetargeted keywords and phrases (see mistake number 1).Well-written content is what search engine spiders feed on, andcontent is the key to high rankings.
3) Black Hat SEO Techniques Black Hat search engine optimizationincludes techniques that are unethical and frowned upon bysearch engine spiders. These techniques include keywordstuffing, doorway pages, invisible text, and more. Thesepractices actually do raise your site ranking. However, searchengine spiders have become very aware of Black Hat seotechniques and can spot them pretty easily (and ban your site).Don't go for the quick fix; learn how to optimize your site forthe long haul. 4) Using Meta Tags Improperly or Not At All Metatags include title tags, keyword tags, and description tags.While not the absolute most important component in search engineoptimization (that spot is reserved for keywords and content),they do have an important part to play. Make sure to include allthese tags in every page of your site, and target them for eachindividual page. 5) Badly Designed Sites Ineffective site designincludes lack of clear navigation, poorly designed frames, andlarge,load-intensive graphics. Search engine spiders canactually be blocked from crawling sites that are notwell-designed, so it's a major part of search engineoptimization.
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