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() The Madonna Approach to SEM
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.For those new to marketing websites, the amount of information out there on SEO, SEM and the like can be quite overwhelming. How can you possibly keep More>> -
() SEO Accounts for Only 11% of SEM Spending
SEMPO recently published a study which shows that a only 11% of all search engine marketing advertising is spent on search engine optimization, with the vast majority, a full 83%, is spent on pay-per-click advertising.While pay-per click (PPC) advertising has enormous benefits, I'm a bit surprised by how much advertising dollars consume More>>
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